Harris Interactive today released the 2009 results from EquiTrend®, a renowned annual brand equity study that measures more than 1,000 brands across 39 categories. EquiTrend® provides insight on brands based on six base measures including familiarity, quality, purchase consideration, brand expectations, distinctiveness and trust. A brand equity score is determined by a calculation of familiarity, quality and purchase consideration for each individual brand. Given the difficult economic times, this year a seventh base measure was added to capture the value consumers feel they receive from a brand for the money they pay.
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