Kraft Foods Seeks to Increase Planters Market Share

Publish Date: 
March 22, 2012

Kraft Foods' Planters market share increased to the mid-single digits from 1.8% in 2011, reported Bloomberg BusinessWeek as Kraft seeks to reverse the brand's declining sales trends. From 2005 to 2010, Planters sales at U.S. stores excluding Wal-Mart fell 12%, according to SymphonyIRI Group. Its share of the snack nuts market was 24% in 2011, down from 32% in 2006. BloombergBusinessweek.  Read more.

Kraft Foods’ Board of Directors declared a regular quarterly dividend of $0.29 per common share of Class A stock. This dividend is payable on Apr. 16 to stockholders of record as of Mar. 30. Full Story.
 

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