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AWMA Announces Dates for STEPS, Bantle in 2004
Fairfax, VA (10/01/03) — The American Wholesale Marketers Association has announced dates for its most popular training programs: STEPS (Systems to Enhance Professional Selling) and the L.A. Bantle Institute.
STEPS is the only program of its kind, designed to train sales managers of convenience wholesale firms. The STEPS sessions for next year are scheduled for April 18-21, 2004, at Garrett Creek Ranch in Paradise, TX, and Nov. 7-10, 2004, at Belmont Conference Center in Elkridge, MD. Online registration for the STEPS classes will be available at the end of October.
STEPS is only open to employees of wholesale firms that are members of AWMA. Doug MacKay, president of the Glen Douglas Group, Buena Vista, CO, teaches the course, which focuses on motivating staff and running a productive sales meeting. About 15 students attend each session. STEPS is sponsored by Hershey Foods Corp., which generously covers participants’ costs for meals, room, supplies and instruction.
The next L.A. Bantle Institute will be held June 12-17, 2004, at the Minnowbrook Conference Center in Blue Mountain Lake, NY. Brochures/applications for the program will be available in early 2004; they will be mailed to the AWMA membership and will also be available in Resource Central at the 2004 AWMA REAL DEAL EXPO, Feb. 18-20, in San Antonio.
Established in the memory of Louis A. Bantle, the late president and chairman of Greenwich, CT-based U.S. Smokeless Tobacco, the L.A. Bantle Institute is a training program for executives that emphasizes team-building and management skills. The Institute, which focuses on practices in the tobacco, confectionery and convenience-products supply chain, is coordinated through Syracuse University and features a unique faculty of professional educators and industry leaders. Lectures, group discussion, case studies and hands-on workshops--as well as networking time--are all part of the Bantle experience. The class is open to all members of the supply chain, including wholesalers, manufacturers, brokers and retailers.
The program has received funding from a variety of manufacturers, including U.S. Smokeless Tobacco, Hershey Foods, Altadis USA, Altria, Cadbury Adams, Swisher International, Adams, Lorillard Tobacco Co., National Tobacco and Brown & Williamson Tobacco. This funding makes it possible for participants to attend at discounted rates.
More information on the STEPS and Bantle programs can be found here.
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