The CDA InfoMetrics Program is a centralized portal for the collection and processing of distributor-to-retail store sales and shipment data from participating distributors. This up-to-date data is provided to participating distributors, enabling them to make fact-based decisions regarding optimum warehouse inventory. Distributors can provide this information to retailer customers, helping them improve sales and profit by make smart product selection and category management decisions. The data is also for sale by CDA to the manufacturing community. InfoRhythm is CDA’s exclusive partner for the delivery of this important CDA initiative. Click here to learn more.


infometricsVIDEOicon250Check Out the Latest CDA Video—
InfoMetrics: The Competitive Edge

CDA has produced a new InfoMetrics video, which outlines the many benefits of the association’s exclusive data program for the industry. The 16-minute video explains the InfoMetrics program and distributors discuss, in their own words, how they are using the program to increase business. Click here to view the video.

InfoMetrics NewsInfoMetrics News

InfoMetrics News is a quarterly newsletter detailing the latest industry trends and convenience store sales from retail shipments from distributors.

Click Here to View the Latest Issue.

Program Benefits

Manufacturers benefit significantly from this single source of retail store sales information:

  • All stores and brands are standardized and mapped and coded no additional processing
  • Single agreement with distributors and retailers. No large program costs
  • Store volume and size information and other key metrics for sales force coverage
  • Ability to quantify, track and make payments on retail incentive program

Distributors in turn get access to their own data and regional metrics for comparative purposes. Access to valid GTIN/UPC and store information ensures clean and accurate data.

More Information

For more program information click on the three bullets below for information.

CDA on Twitter