The vehicle for an aggressive assault on snack shelf space is the Joint Industry Warehouse-Delivered Snack Committee under the aegis of AWMA’s leadership. The fuel is the cooperative C/SCAPE study conducted by Willard Bishop Consulting at the behest of AWMA and the National Association of Convenience Stores. Using activity-based costing, the study identified true profitability and prompted many companies to do their own more specific analysis. The resulting numbers demonstrated overwhelmingly that retailers were paying a high price for the "free" labor of direct store delivery snacks.
With solid data in hand, these wholesalers, manufacturers, and others in the warehouse-delivered snacks channel have geared up to educate retailers and provide programs that will expand the use of warehouse-delivered snacks to the mutual benefit of all concerned—from snack maker to snack buyer.
For the latest news, click on the link above. For more information on warehouse-delivered snacks and the Joint Industry Warehouse-Delivered Snack Committee, contact Bob Pignato at AWMA at 800-482-2962, ext. 642, or robertp@awmanet.org.
