“Championing Distributor Value and Building Profitability” is AWMA’s main focus and an important part of this effort is providing you, our distributor members, with realistic financial benchmarks. The best source – really the only source – is the convenience wholesale industry’s benchmarking data compiled annually for the AWMA/Hershey Industry Performance Analysis (HIPA) Report. To access the HIPA survey questionnaire (the same one mailed to you last month) simply Click HERE.

The information in the HIPA Report – on gross margin, operating expenses, average collection period and the like – is arranged to provide direct comparisons with your firm. However, the information is available only to those firms that participate in the study. In return for your participation, you will receive:

• The HIPA Report
  • A financial and operating profile of the entire industry.
• Profit Improvement Profile
  • A confidential report sent directly to you comparing your firm with similar businesses.
• Profit Toolkit Online
  • A Microsoft® Excel-based tutorial which is designed to assist your financial planning. Access instructions are included with the Profit Improvement Profile.

If you have any questions, please call AWMA’s Marcia Barker at 1-800-482-2962 or contact her at marciab@awmanet.org