Thanks to all of our distributor members who have completed the Hershey Industry Performance Analysis (HIPA) survey questionnaire and already submitted it electronically to Profit Planning Group.  As you know, participation in this annual survey is essential because it provides crucial benchmarking data for measuring profitability in the convenience wholesale industry. 

If you have not already done so, please take time to complete the HIPA survey and submit it, along with a copy of your income statement and balance sheet, to Profit Planning Group. Remember:  In order to receive a copy of the HIPA report, you must be a participant.

If you have misplaced the HIPA mailing sent out in early March, simply access the survey by opening your browser and going to www.profitplanninggroup.com/surveys. You will find the “Financial Performance Surveys” list box and can select the “AWMA/Hershey” heading to download the survey questionnaire.

Contact Profit Planning Group or AWMA’s Marcia Barker at (703) 208-1644 or marciab@awmanet.org with any questions you may have.